To showcase the durability of it’s new tractors, Craftsman sent Lucas Engen on the road trip of his life. Over one of the hottest summers in recent history, Lucas drove a tractor from Santa Monica to New York City. He documented his 100 day, 7 mph journey via his blog.
I directed and edited two short films about Lucas’s first and last days on the road, which appeared on the Crafstman across America Facebook page and on Lucas’s blog. In addition I directed two broadcast commercials created with assets from the online campaign. These films are on permanent display at the Sears flagship store in Chicago.
Agency: YR Chicago
Production Co: Humble
Executive Producer: Phillip Detchmendy
Producer: Kristen Tomberello
Director: Nika Offenbac
Directors of Photography: Derick Gomez, Patrick Scola
Editor: Nika Offenbac
Assistant Editor: Rhys Stover
Music: Brad Harvey