Coach creates an iconic landmark within Macy’s world-famous Herald Square store. The feature element is located in the handbag store: a bespoke acrylic block wall designed by OMA and crafted by the italian masters at New Crazy Colors.  The wall is inset two video ribbons comprised of fifteen LCD panels. Distributed throughout the space are LCD video columns that transform into mirrors with the wave of a hand. Upstairs in Coach’s shoe store are ten more LCDs in matching horizontal ribbon panels and vertical video columns.  For the Fall 2012 premiere of the store, we created over seven minutes of customized synchronized content. In Winter 2012, all content was refreshed for a festive feel celebrating the Holiday line.


Client: Coach, Inc.
Creative Director: Michelle Higa Fox
Producer:  Nika Offenbac
Animation: Elliot Blanchard, Andrew Macfarlane, David Hobizal, Matt Canale, Phil Borst
Additional Animation: Alex Mapar, Chase Massingill, Daniel Garcia

Coach, Inc:
Executive CD: James Spindler
Executive Producer: Bridget Sheils